How Southampton Football Club and Sportsbet.io increased brand trust from 13% to 47% Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting company Sportsbet.io. We spoke with [...] The post How Southampton Football Club and Sportsbet.io increased brand trust from 13% to 47% appeared first on ClickZ.
Author: Benjamin Broomfield
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