Streaming Ads Poised to Shatter Routines at TV’s Upfront The industry hasn’t gathered for in-person TV upfront presentations since 2019, and so much has changed — including the ways that Madison Avenue heavyweights are spending their money. Billions of dollars are at stake during the upfront sales process, a period when big marketers such as Apple, McDonald’s and Procter & Gamble reserve TV spots [...]
Author: Brian Steinberg
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